This is where you build the foundational elements of how your brand will exist online. The digital space is the largest shop window you’ll ever encounter but without the right approach, your brand may fail to be seen in the way you want.

We discuss everything from navigating margins and wholesale pricing to retail prices and distribution across markets. Getting this right from the outset can help you scale successfully.

As a brand it’s crucial to understand your target customer’s personality. Think psychographics over demographics. Anticipate their needs and ensure your brand messaging is connecting with them on an emotional level that’s engaging and relevant.